Paywall Strategies 2011 is the first event from the recently formed Media Briefing. Founded by Rory Brown and Neil Thackray, the Media Briefing is a real-time news and information resource for the media industry.
The focus of the day will be around the continuing move from an analogue, broadcast media world to a digital one and the difficulties of this move for publishers. Topics of debate will include the challenges around monetising online content, technical infrastructure to implement your strategy and having the right digital marketing expertise to not only sell but also to renew your digital customers.
Ian Eckert a Director at Abacus will be speaking on the technology panel, looking at the issues around how online authentication and content management systems can be used in the audience development process. Other speakers at the event include Conor Dignam - Director of Media at Emap Inform, Louise White - Group Marketing Director at Incisive Media and Stevie Spring - CEO at Future plc.
Abacus are delighted to be lead sponsors of this new event and will be on hand all day to talk about your digital publishing and CMS needs. Please come and have a chat with us about exciting new developments in Webvision and Audience Development, our new business initiative.
If you would like to register for Paywall Strategies 2011, use this exclusive discount code to receive 25% discount: SPEX25. You will also receive a copy of an in-depth intelligence report on paywall strategies which features our work with EMAP.
Visit paywalls.themediabriefing.com for more details on the event.