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Abacus clients make the PPA Customer Direct 2013 Awards shortlist

We are happy to announce that our clients have made the shortlist for these prestigious awards.

We are happy to announce that our clients have made the shortlist for these prestigious awards.

The awards are designed to celebrate and reward excellence in all aspects of subscriptions marketing within the publishing industry and are established as a showcase of the most innovative magazine marketing practices in the UK.

Our clients have demonstrated not only the strength of our technologies, but to be among the best in subscriptions marketing with their innovative marketing campaigns. We wish them the best of luck.

Congratulations to all of those nominated with a special mention to our clients:

Best Subscriptions Promotion on a Small Budget

  • The Grocer, William Reed Business Media

In-Magazine Promotion of the Year

  • The Week, Dennis Publishing

Integrated Marketing Campaign of the Year

  • The Week, Dennis Publishing

E-commerce Innovation of the Year

  • The Grocer, William Reed Business Media

Customer Retention Strategy of the Year

  • The Week – Upgrades & Price Rises, Dennis Publishing
  • TES Group 8 Retention Strategy, TSL Education

Customer Director Marketer of the Year

  • James Nicholson, TSL Education

The winners will be announced at The Brewery in Chiswell Street, London, on 14 November 2013. We are proud to be sponsoring this years’ Customer Retention Strategy of the Year Award. Good luck to you all and we hope to see you there!