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Abacus e-Media breakfast briefing at the PPA – Audience Development innovation case study

Richard Cook, Operations Director at Centaur Media, and Ian Eckert, Head of Audience Development at Abacus e-Media, will be presenting a joint case study on ‘audience development innovation’ and how it is transforming Centaur’s publishing business, at the PPA offices on 3rd April, 2013.

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Does your business struggle to deliver a joined up print and digital subscription strategy using e-commerce?

Is your digital business being strangled by poor legacy subscription management and fulfilment systems?

Does your business know how your customers interact with your brands and what they really want from your products and services?

Can you spare a few hours in the morning, over fresh coffee and a bacon roll, to hear about exciting new ways your business could be leveraging its key assets – it’s customer data and content – to grow digital revenues?

This short breakfast briefing in central London will focus on how media owners can at last truly understand their audience data and drive new product development using the ADvance platform.

The joint presentation will look at using the ADvance system to analyse Centaur’s customer and audience data to identify groups of users with a similar demographic. This might be geographic location (e.g. Asia), job/seniority level (e.g. director), content interests (e.g. finance) and their current status (customer or prospect). Using this target audience, we can demonstrate how easy it is to create a new product with local pricing and tax rates, set the access rules for online gatekeeping, and publish the new product offer to the website – this is really powerful!

8:30am – Registration, coffee and networking

9am – Presentation begins

10am – Q&A Session

The venue will be available until 11am

You have to see it to believe it. Spaces are limited, so don’t delay and reserve your place today!

This short briefing would suit senior staff/decision makers with responsibility for new product development, marketing, subscriptions and fulfilment operations and technology.

To reserve your place, please contact Shannon Dority on 020 7766 9810 or info@abacusemedia.com

Need directions and information about the PPA offices?

 

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