The focus of the day will centre on the various models for monetizing online content including paid access, registration systems and freemium models. The conference will be of interest to people in strategic, technical and digital roles within both business and consumer media publishing environments.
Ian Eckert, a Director at Abacus and Head of Audience Development, will explore how Big Data can be used to identify and target audience segments and drive digital revenue and increased customer engagement.
Look out for: Technical Challenges of Implementing a Successful Paid Content Strategy when Ian will be speaking at 15.30 - 16.00
Abacus will be on hand all day in the exhibition area to answer questions about digital content strategy, access control and understanding your audience data; or to see a demo of ADvance, our new AD technology, and how easy it can be to take control of your data.