ADvance Services

In a publishing world driven by a new mix of web, mobile and print, many fulfilment bureaux are failing to provide effective segmentation and monetization services. ADvance Services uses the transformative ADvance audience development platform to deliver sharper marketing, higher sales, and lower costs.

ADvance Services, formerly known to the industry as Alliance Media, is a radically different subscription marketing and fulfilment services business, designed to help you sell more products and services more profitably. Using the ADvance Audience Development platform, ADvance Services offers insight and analysis as a fully integrated service that sharpens your marketing and helps to increase sales.

Click on the headings below to explore the key benefits of using ADvance Services.

Total customer focus

The ADvance Services team is totally focused on the customer – providing fast, efficient, and professional customer service and subscription management. We strive always to deliver that extra percentage of care and attention to our clients’ customers, whether it is fast tracking new order processing or responding professionally and courteously to enquiries or queries. Abacus recruits only the very best customer service and account management personnel. They are our client's representatives - and are often the first and sometimes the only point of interaction between clients and their customers.

Drive more value from your data

Using the ADvance Audience Development platform, ADvance Services is able to exploit maximum value from marketing data, even from dirty or incomplete records with mixed UK and international fields and multiple duplications. The unique ADvance software gives ADvance Services the ability to manage data from any source and in any volume, offering flexible solutions combined with rigorous quality processes – and at highly competitive rates - including:

24/7 online user access
Business intelligence and customer insight – with powerful online analytics
Profiling, segmentation, and more to help repackage and resell existing content
Campaign modelling and response analysis (offline, online, email, SMS)

Circulation marketing consultancy

The ADvance Services consultancy team brings together a powerful range of media owner and marketing agency experience, from both consumer and business publishing. Our goal is to help our clients achieve their marketing objectives, whether increasing new customer acquisitions, driving up retention rates, extending lifetime value or exploiting sales through up sell or cross sell campaigns. This expertise offers an unrivalled breadth of support across many aspects of circulation marketing, including

Subscriptions