Mast Branding

ADvance Services

In a publishing world driven by a new mix of web, mobile and print, many fulfilment bureaux are failing to provide effective segmentation and monetization services. ADvance Services uses the transformative ADvance audience development platform to deliver sharper marketing, higher sales, and lower costs.

ADvance Services, formerly known to the industry as Alliance Media, is a radically different subscription marketing and fulfilment services business, designed to help you sell more products and services more profitably. Using the ADvance Audience Development platform, ADvance Services offers insight and analysis as a fully integrated service that sharpens your marketing and helps to increase sales.

Click on the headings below to explore the key benefits of using ADvance Services.

Total customer focus 

The ADvance Services team is totally focused on the customer – providing fast, efficient, and professional customer service and subscription management. We strive always to deliver that extra percentage of care and attention to our clients’ customers, whether it is fast tracking new order processing or responding professionally and courteously to enquiries or queries. Abacus recruits only the very best customer service and account management personnel. They are our client's representatives - and are often the first and sometimes the only point of interaction between clients and their customers.

Drive more value from your data 

Using the ADvance Audience Development platform, ADvance Services is able to exploit maximum value from marketing data, even from dirty or incomplete records with mixed UK and international fields and multiple duplications. The unique ADvance software gives ADvance Services the ability to manage data from any source and in any volume, offering flexible solutions combined with rigorous quality processes – and at highly competitive rates - including:

  • 24/7 online user access
  • Business intelligence and customer insight – with powerful online analytics
  • Profiling, segmentation, and more to help repackage and resell existing content
  • Campaign modelling and response analysis (offline, online, email, SMS)

Circulation marketing consultancy 

The ADvance Services consultancy team brings together a powerful range of media owner and marketing agency experience, from both consumer and business publishing. Our goal is to help our clients achieve their marketing objectives, whether increasing new customer acquisitions, driving up retention rates, extending lifetime value or exploiting sales through up sell or cross sell campaigns. This expertise offers an unrivalled breadth of support across many aspects of circulation marketing, including


  • New reader acquisition and renewal strategy development
  • Campaign planning and preparation
  • Source list selections and acquisition
  • Segmenting, targeting and modelling
  • Response analysis, ROI and lifetime value
  • Customer data auditing and enhancement

News trade and alternative distribution channels

  • Individual title health check
  • Distributor performance evaluation
  • Affinity partner programme development
  • Non-traditional channels strategy planning

Controlled and free circulation

  • Profile management optimisation
  • Converting free readers to paid subscribers
  • Marketing data audit and enhancement
  • List/sales data selection and acquisition

ADvance Services offers a complete range of cost-effective bureau services, including:

  • Account management
  • Customer service
  • Database management
  • Circulation marketing consultancy
  • Web integration
  • Production
  • ABC, BPA audits
  • Postal/dispatch