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All posts tagged: customer experience management

Making sure the customer (experience) is always right

Posted by: Shannon Dority Fri, 7 Jul 2017

The digital revolution has radically changed the relationship between consumers and businesses by creating a world where a competitor is never more than a click away. So consistently delivering a positive customer experience – both online and offline – is fundamental to commercial success.

Abacus clients win top prizes at the PPA Awards 2017

Posted by: Shannon Dority Fri, 30 Jun 2017

For the ninth year running, Abacus clients have scooped the top awards at the PPA at the Grosvenor Hotel.

HSJ wins at the AOP Digital Publishing Awards 2017

Posted by: Shannon Dority Thu, 29 Jun 2017

Webvision client HSJ continues to prove the strength of the platform, taking home the Best Online Media Property / Brand B2B Award– Congratulations!

Webvision Cloud: Transforming Cabinet Maker’s Business Model

Posted by: Shannon Dority Tue, 27 Jun 2017

A review of the business in 2012 highlighted an attrition rate of about 5% per annum in revenue from both advertising and print subscriptions. To arrest this, Cabinet Maker expanded into digital publishing, trying three different content management systems over a number of years. Download Case ...

Driving new business through Salesforce CRM and ADvance integration

Posted by: Shannon Dority Fri, 9 Jun 2017

Healthcare publisher Cogora is looking to gain a crucial commercial edge by better understanding its customers and using data to drive improved sales and engagement. At the heart of this strategy is the integration between Abacus’ customer experience platform and Cogora’s Salesforce CRM.