All posts tagged: digital strategy
Digital advertising is at a crossroads. With site owners under pressure to deliver ever higher impressions on the back of diminishing yields, digital display has become commoditised.
Abacus was recently featured in the May/June edition of InPublishing Magazine. In the article, Abacus Directors Ian Eckert & Daniel Murphy explain how SME publishers with limited resources, can compete & stay relevant with their larger counterparts in an increasingly sophisticated digital publishing space.
The awards highlight the best in the business across the entire media industry.
Ian Eckert spoke at MEMX 2016 about how the digital revolution is impacting both the extent & expectations of the audience for member organisations and how this opens up new and exciting commercial opportunities.
Cutting-edge technology used to create content, build websites and manage their users by some of the UK’s leading publishers and membership organisations, is now available to organisations of all sizes thanks to the cloud.