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All posts tagged: digital strategy

Building a Native Advertising strategy

Posted by: Shannon Dority Wed, 7 Dec 2016

Digital advertising is at a crossroads. With site owners under pressure to deliver ever higher impressions on the back of diminishing yields, digital display has become commoditised.

Punching above your weight!

Posted by: Shannon Dority Wed, 8 Jun 2016

Abacus was recently featured in the May/June edition of InPublishing Magazine. In the article, Abacus Directors Ian Eckert & Daniel Murphy explain how SME publishers with limited resources, can compete & stay relevant with their larger counterparts in an increasingly sophisticated digital publishing space.

Nursing Times wins top gong at the British Media Awards 2016

Posted by: Jody Willis Fri, 6 May 2016

The awards highlight the best in the business across the entire media industry. 

Non-member engagement – beyond your traditional members

Posted by: Shannon Dority Wed, 27 Apr 2016

Ian Eckert spoke at MEMX 2016 about how the digital revolution is impacting both the extent & expectations of the audience for member organisations and how this opens up new and exciting commercial opportunities.

Abacus e-Media launch new Customer Experience platform

Posted by: Ian Eckert Fri, 15 Apr 2016

Cutting-edge technology used to create content, build websites and manage their users by some of the UK’s leading publishers and membership organisations, is now available to organisations of all sizes thanks to the cloud.

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