All posts tagged: digital strategy
The digital revolution has radically changed the relationship between consumers and businesses by creating a world where a competitor is never more than a click away. So consistently delivering a positive customer experience – both online and offline – is fundamental to commercial success.
A review of the business in 2012 highlighted an attrition rate of about 5% per annum in revenue from both advertising and print subscriptions. To arrest this, Cabinet Maker expanded into digital publishing, trying three different content management systems over a number of years. Download Case ...
New client, International Broadcasting Convention (IBC), has adopted the Webvision Cloud CXM platform for a new information service – IBC365– to support the vast community of broadcast media professionals that attends the industry-leading IBC show, now in its 50th year, in Amsterdam every September.
Digital advertising is at a crossroads. With site owners under pressure to deliver ever higher impressions on the back of diminishing yields, digital display has become commoditised.
Abacus was recently featured in the May/June edition of InPublishing Magazine. In the article, Abacus Directors Ian Eckert & Daniel Murphy explain how SME publishers with limited resources, can compete & stay relevant with their larger counterparts in an increasingly sophisticated digital publishing space.