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Driving new business through Salesforce CRM and ADvance integration

Posted by: Shannon Dority Fri, 9 Jun 2017

Healthcare publisher Cogora is looking to gain a crucial commercial edge by better understanding its customers and using data to drive improved sales and engagement. At the heart of this strategy is the integration between Abacus’ customer experience platform and Cogora’s Salesforce CRM.

PPA Awards 2017 shortlist announced

Posted by: Shannon Dority Mon, 8 May 2017

We are delighted to announce that many of our clients have been nominated.

IBC365 launches new information service on Webvision Cloud

Posted by: Shannon Dority Fri, 5 May 2017

New client, International Broadcasting Convention (IBC), has adopted the Webvision Cloud CXM platform for a new information service – IBC365– to support the vast community of broadcast media professionals that attends the industry-leading IBC show, now in its 50th year, in Amsterdam every September.

HSJ makes the AOP Digital Publishing Awards 2017 Shortlist

Posted by: Shannon Dority Sat, 1 Apr 2017

The awards celebrate best practice and talent development in the digital publishing sector. We are happy to announce that our clients have been nominated for their work.

ADvance passes 10m individual user records

Posted by: Ian Eckert Thu, 9 Mar 2017

ADvance, Abacus e-Media’s unique audience management platform, passed a significant milestone in February when the number of individual users managed by the platform exceeded the 10 million mark for the first time.

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