Digital Directories Solutions
Marketplace provides a simple yet effective tool for managing company and product catalogues. Set up your own directory categories and entry packages, and the system will prompt your sales team through the entry booking and maintenance process. Or allow companies to book, manage and update their own data, through its self service module. And of course entries can be up-sold and upgraded instantly to different packages, and time-stamped to ensure they only appear while paid for.
Marketplace can publish to web pages or print publications, and can be used as a standalone system or integrated with wider multichannel publishing solutions to help create well-designed but flexible web sites for you and your customers.
With Marketplace you can manage your directory website with minimal technical input. Regardless of whether the directories are for product or company information, have hundreds or thousands of pages, Marketplace puts you in control.
Managing Your Data
Marketplace offers your staff a friendly and intuitive web browser based interface which can be used in the office or remotely using secure access.
You can set up and amend advertising packages, product or company categories, and associate these with companies and advertising entries or products.
Using Directories Marketplace, publishers can offer a wide range of packages, and can offer additional features with immediate gains in functionality and click-through, changing not only appearance but also enabling specific types of additional linking.
You can manage one or many companies in a group. Marketplace enables all companies of a particular type to use a common approach; company logos and branding can be added and maintained centrally for all companies or related products. As many company or product types can be created as you wish, so combining speed of update with maximum flexibility.
Underlying the Directory is a powerful content management system, which enables non-technical users to build, populate and edit information and marketing content on the website without technical or programming knowledge. Directories Marketplace can either integrate with an existing content management system (CMS) or be supplied with Abacus e-Media’s own CMS.
Supporting Your Sales Staff
Your sales management may create any number of packages to support their sales efforts, and use the system to support their upselling campaign.
For your clients you can offer to support company-wide themes, offering consistent branding across their ads with a single click.
The powerful linking tool in Marketplace enables your clients to define links between companies, products and external sites. Links can be one-way or bidirectional and can be created to editorial articles.
Product brochures and other attachments can be attached for download from the website in a range of formats, including Microsoft® Word, Excel, or Adobe® PDF.
Using the optional Abacus Image Library, product images can be reformatted and resized for display in multiple locations on the website.
For more information contact info@abacusemedia.com.
