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Publisher’s Guide to Delivering ‘Digital Delight’

Abacus' Guide to Digital Delight

The user experience is a primary factor in determining the success or failure of a digital product.  We recognise that developing a unique strategy for delighting your users is not possible without a detailed understanding of your business. We’ve drawn on our heritage and expertise to develop the following guidance, which addresses the key stages and touch points along the typical customer journey, and the opportunities they present for delivering digital delight.