All posts tagged: audience engagement
A review of the business in 2012 highlighted an attrition rate of about 5% per annum in revenue from both advertising and print subscriptions. To arrest this, Cabinet Maker expanded into digital publishing, trying three different content management systems over a number of years. Download Case ...
Healthcare publisher Cogora is looking to gain a crucial commercial edge by better understanding its customers and using data to drive improved sales and engagement. At the heart of this strategy is the integration between Abacus’ customer experience platform and Cogora’s Salesforce CRM.
We are delighted to announce that many of our clients have been nominated.
ADvance, Abacus e-Media’s unique audience management platform, passed a significant milestone in February when the number of individual users managed by the platform exceeded the 10 million mark for the first time.