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All posts tagged: new product development

Centaur Media completes move to ADvance Audience Development Platform

Posted by: Steve Feigen Mon, 25 Feb 2013

After a six-month phased migration project, leading B2B publisher Centaur Media Plc has completed its move to Abacus e-Media’s ADvance platform.

Abacus e-Media breakfast briefing at the PPA – Audience Development innovation case study

Posted by: Ian Eckert Mon, 11 Feb 2013

Richard Cook, Operations Director at Centaur Media, and Ian Eckert, Head of Audience Development at Abacus e-Media, will be presenting a joint case study on ‘audience development innovation’ and how it is transforming Centaur’s publishing business, at the PPA offices on 3rd April, 2013.

Audience Revenue Tools for Online Publishers

Posted by: Shannon Dority Fri, 8 Jun 2012

20 June 2012 – Radisson Blu Edwardian, 97 Great Russell Street, London WC18 3LB

Centaur adopts ADvance audience development platform

Posted by: Ian Eckert Fri, 18 May 2012

Centaur Media has chosen Abacus e-Media’s innovative ADvance platform to run its circulation and fulfilment activities as well as to provide a complete customer view across the group’s portfolio of digital, print and face to face products.

5 ways Audience Development can drive your business

Posted by: Shannon Dority Tue, 3 Apr 2012

The internet, iPads and smartphones have liberated information in new, and often unexpected, ways. Publishers now have the opportunity to sell highly tailored subscription services, slicing and dicing existing content for audiences that are defined by both traditional brand loyalties and by entirely new information demands.