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ADvance – Audience & Member Engagement

Audience Management - ADvance

As a software-as-a-service platform (SaaS), ADvance enables content and community owners to create, market, package and fulfil both online and print product orders, quickly and in a coordinated fashion.


Customer Testimonial

"As a publisher, I know how frustrating it can be to work with disparate legacy systems which make it incredibly difficult or downright impossible to innovate. When I saw the ADvance system, I knew that it could work for Christie’s. It was revolutionary, powerful and extraordinarily flexible – and Abacus themselves were enthusiastic, smart and completely engaged in what we wanted to achieve.” - Head of International Business, Christie's

An affordable and easy to use end-to-end solution, controlled by you

ADvance is an award winning platform for organisations of any size that need to provide their audience with a relevant and engaging experience across all content formats and digital devices, at an affordable price. The out-of-the-box functionality is provided with a simple, intuitive user interface designed for business users, so reducing your reliance on the IT team. ADvance is highly configurable, giving your staff full control of the changing nature of your business model, without the usual associated programming and system reconfiguration costs. This includes audience data capture (forms and access control), product definition (bundles and pricing), marketing and communication channels, providing high levels of flexibility to allow your team to react rapidly to evolving commercial requirements.

Rapid development & implementation

Our standard site set up and on-boarding process can be completed in just 6-8 weeks, but more complex projects can take longer. Our highly skilled and experienced staff will guide you through our straight forward and simple on boarding process. We will advise on the most appropriate set up and configuration for your business and then train your staff to be totally confident in operating the platform. And once your new platform is live and operational, our ADvance customer services team are on hand to help you – this might include advice on the most optimal access control regime on the website, or perhaps assistance in how to analyse and select the most responsive audience segments for a new renewal campaign. Learn more about our onboarding process.

Safe, secure, and compliant

ADvance has been designed to enforce data protection compliance (DPA and GDPR) and provide an audit trail to track your customer’s interactions with your products and services, and ensure any disputes can be dealt with swiftly and decisively. Its hierarchical nature permits users to manage communications (in any format) from the organisation, the brand, any products or services, and 3rd parties, always knowing whether it is OK or not OK to contact somebody.

Controlling your Total Cost of Ownership (TCO)

At Abacus e-Media, we understand that investing in a new platform is a significant strategic and business critical decision and one that your business cannot afford to get wrong. That’s why our ethos has always been to build flexible and adaptable technology that is fit for purpose, continuously evolving, and future-proofed. ADvance guarantees you a high-performance Cloud platform, with none of the uncertainties and risks that you face in contracting a development team to knit together diverse Open Source modules to attempt to deliver the same sophisticated functionality. And equally importantly, after going live Abacus will be on hand to support and evolve your platform as a member of a community of users.

All this is delivered as a 24/7 hosted and managed service.

Key Benefits

  • Audience Database (SCV)
  • Access Control
  • Professional e-Commerce
  • Membership & Subs Management
  • Business Intelligence Reporting
  • Audience & Member Segmentation

Get more value from your audience

ADvance has been designed to empower organisations to engage and manage audiences using all of the communication methods you would expect in the real world – via the web, email and in print. Unlike marketing automation and CRM systems, ADvance combines all necessary data intelligence and tools to deliver or trigger the right message in the right format at the right time.

Our promise to you

Abacus e-Media has an impressive pedigree in content and customer data management software development, and is proud to have worked with a cross section of leading companies in media such as Bauer Media, Conde Nast, Christie’s, Centaur Media, The Law Society, and Royal Society of Chemistry. We have brought all of this technical know-how, digital experience and sector expertise, together in ADvance. And because ADvance is a SaaS technology you don't need to worry about future upgrades; you are always running on the latest version of the software.

The platform offers a range of functional modules and services, and is configured to allow clients to ‘pick and mix’ the services they wish to use to meet their business and operational requirements.

development cycle

  • Audience Segmentation – build, develop, segment and target your audience database with intelligent marketing tools to create a more engaging and personalised experience
  • Identity and Access Management – Mix up your traditional metering and entitlement access models to find the one that suits your audience
  • E-commerce & Billing – Package, promote and sell your content, making it easy for your customers to buy on any device or platform
  • Subscription Management – Easily set-up, renew, report and manage single subs and corporate deals for all your product and services bundles
  • Single Customer View - Understand your audience, customers and membership and let data drive your decision making
  • Digital Product Development – Easily and quickly prototype, test and tweak your product and services offerings
  • Print Fulfilment (in a digital world) – Manage complex print and digital fulfilment needs from the cloud
  • Bureau Services (including customer services) - Inbound call handling, print fulfilment, subscription management and marketing communication services

What's next?