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Industry Insider

Close the gap between creativity and capability to unleash digital opportunity.

It’s not for lack of ideas or ambition that publishers all too often miss out on digital potential. Creativity in editorial and commercial teams is alive and kicking, but hampered by the inability to turn those ideas, assets and content into a saleable product in a short period of time.

Whilst many publishers have addressed the need for digital publishing delivery, there is often a critical mismatch of capability in the back office, where traditional IT teams struggle to adapt to real-time opportunity.

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