Media Business Insight
Broadcast Now and Screen Daily upgraded to our Webvision Cloud platform in 2017 to continue to grow and develop their digital business through subscription management recurring revenue.
The improvement in user engagement is illustrated by the significant increase in unique subscriber numbers for both titles. In the year commencing February 2017, Broadcast has seen an 18% increase, and has beaten all its KPI goals – as a result of the move to Webvision Cloud. Screen has seen a 44% increase in unique users, which is attributable in part to the new platform, but also to improved content. Some 49% of all traffic to Screen is from mobile devices – emphasising the importance of the new responsive site.
In 2014, we migrated Shots onto ADvance, our audience management platform, and provide MBI with a range of bureau services including print fulfilment and corporate subscription management.