Blog

Webvision Cloud – Improving Engagement and Revenue Opportunities at MBI

audience engagement , customer experience management , native advertising , single customer view , customer data platform

Posted by: Shannon Dority Mon, 14 May 2018

MBI (Media Business Insight) publishes a number of online, subscription-based magazines for the specialist television, film and creative industries. Broadcast Now and Screen International are two of the company’s most well-regarded titles. Formerly part of EMAP Ascential Group, MBI became an independent company in 2014. Download Case Study

Notes on a Scandal

Posted by: Shannon Dority Tue, 17 Apr 2018

With GDPR just around the corner, the outrage surrounding Facebook and Cambridge Analytica stresses, even more, the value of trust in our favourite brands and the importance of protecting user and customer data.

Retail Week upgrades to the Webvision Cloud platform

audience engagement , customer experience management , customer data platform

Posted by: Shannon Dority Mon, 16 Apr 2018

Long-time Webvision CMS client Retail Week, part of the Ascential Group (formerly EMAP), has migrated to the Webvision Cloud platform.

GDPR Breakfast Briefing Review

audience engagement , customer experience management , customer data platform

Posted by: Shannon Dority Thu, 12 Apr 2018

With the 25th May just around the corner, Abacus hosted a breakfast briefing yesterday discussing the upcoming regulation with first-hand accounts from our clients on their preparations.

We are living in a Subscription World

audience engagement , subscription management , digital strategy , customer experience management , single customer view , customer data platform

Posted by: Shannon Dority Wed, 28 Mar 2018

In an age of rapid digital disruption and transformation, businesses are continuously evolving their business model to meet the growing demands of their audience and stay ahead of their competition. A subscription based recurring revenue model has proven to be beneficial and provide value for both businesses and customers – providing increased brand engagement, loyalty and ongoing commercial success.