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Aspermont Media takes Abacus’ ADvance Platform Global

The success of the ADvance platform with Aspermont’s UK titles has now led to the platform being rolled out for their publications in Australia and Brazil.

To read the full case study, download the attached document.

Aspermont titles

Aspermont titles

Aspermont UK moved onto the ADvance platform in 2013 in order to support their evolving digital strategy. With the arrival of Robin Booth in April 2014 to act as the General Manager, he commissioned Abacus to carry out a rigorous people, process, and technology review of the company’s subscription operation, which resulted in a completely new approach.

The results have been impressive. The subscriptions team now understands what ADvance can do for them and, combined with improved processes, have achieved a 25% growth in the number of subscribers over the past year.

ADvance is an excellent subscription system. It has a number of features that make it a compelling choice.”

“We will be able to deliver a single subscription strategy across the globe, selling global packages with a single user name and the ability to access (and cross-sell) any worldwide Aspermont product – all fulfilled by the same system.”

“Abacus really understands our business. And this understanding has enabled us to form a close working partnership.”

Robin Booth, Group General Manager

We are delighted to announce that our ADvance audience management platform has received a Highly Commended honour for Best Use of Technology at the PPA Digital Awards 2015 for the impressive results it has achieved for the subscriptions team at Aspermont Media.

To read the full case study, download the document at the top of the page.

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