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All posts from: December 2013

Data Driven Product Development

Posted by: Shannon Dority Thu, 12 Dec 2013

In today’s digital era, marketers have a wealth of data available to them for analysis more than ever before, coming in from multiple channels. 87% of marketers strongly agree that they need data to do their job well, but more often than not the overwhelming amount of information available to them tends to be a burden.

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