Tag : single customer view
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Survey - GDPR One Year Later
It has been a year since the GDPR legislation came into effect across Europe, with the aim to give consumers more power and control over how their personal information is used. Complete the GDPR Survey
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IBC365: Extending Customer Engagement with Webvision Cloud
IBC, the world-renowned show for all those involved in the broadcasting industry celebrated its 50th anniversary in 2017. The year also marked the launch of a new strategic venture, IBC365, business knowledge for the global media, entertainment and technology community, built on the Webvision Cloud Digital eXperience Platform (DXP) from Abacus. Download ...
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Webvision Cloud – Improving Engagement and Revenue Opportunities at MBI
MBI (Media Business Insight) publishes a number of online, subscription-based magazines for the specialist television, film and creative industries. Broadcast Now and Screen International are two of the company’s most well-regarded titles. Formerly part of EMAP Ascential Group, MBI became an independent company in 2014. Download Case Study
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We are living in a Subscription World
In an age of rapid digital disruption and transformation, businesses are continuously evolving their business model to meet the growing demands of their audience and stay ahead of their competition. A subscription based recurring revenue model has proven to be beneficial and provide value for both businesses and customers – providing increased brand engagement, loyalty and ongoing commercial success.
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GDPR is coming – how can your business benefit?
As the 25 May 2018 deadline approaches, businesses face significant challenges to ensure their customer data, systems and processes comply with the more stringent regulation. However, for true customer-centric organisations, the new responsibilities will trigger long-term benefits of increased customer engagement, loyalty, and revenue growth.
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Boat International completes migration onto ADvance customer data platform
New client, Boat International Media, has completed its move onto ADvance to provide a full subscription management, customer services and fulfilment bureau operation.
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Making sure the customer (experience) is always right
The digital revolution has radically changed the relationship between consumers and businesses by creating a world where a competitor is never more than a click away. So consistently delivering a positive customer experience – both online and offline – is fundamental to commercial success.
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Driving new business through Salesforce CRM and ADvance integration
Healthcare publisher Cogora is looking to gain a crucial commercial edge by better understanding its customers and using data to drive improved sales and engagement. At the heart of this strategy is the integration between Abacus’ customer experience platform and Cogora’s Salesforce CRM.
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IBC365 launches new information service on Webvision Cloud
New client, International Broadcasting Convention (IBC), has adopted the Webvision Cloud platform for a new information service – IBC365– to support the vast community of broadcast media professionals that attend the industry-leading IBC show, now in its 50th year, in Amsterdam every September.
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ADvance passes 10m individual user records
ADvance, Abacus’ unique audience management platform, passed a significant milestone in February when the number of individual users managed by the platform exceeded the 10 million mark for the first time.
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