Abacus is an award-winning Software as a Service (SaaS) provider with unique proprietary Customer Data Platform (CDP) and Digital eXperience Platform (DXP) offerings. We help brands and communities improve revenue and engagement with personalised digital experiences and offers.
We are well established in the B2B publishing sector with over 20 years of experience enabling digital transformation. Our specialist platforms and services manage digital content, websites, paywalls and subscription bureaux for major publishers and also provide sophisticated Single Customer View and membership engagement functionality for major professional institutions and brands.
Our platforms provide our clients with:
- actionable insight through a multi-channel Single Customer View
- GDPR-compliant personalisation with consent
- flexible interoperable digital UX