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All posts tagged: audience engagement

The Name of the (First-Party) Data Game

Posted by: Shannon Dority Fri, 11 Oct 2019

Quality data is the key to delivering a successful marketing and business strategy. However, not all data is created equal, and since GDPR, first-party data is the most valuable asset for businesses.

Abacus clients win top prizes at the PPA Awards 2019

Posted by: Shannon Dority Mon, 24 Jun 2019

Since 1981, the PPA Awards have been the most coveted awards in the magazine industry.

Survey - GDPR One Year Later

Posted by: Shannon Dority Fri, 24 May 2019

It has been a year since the GDPR legislation came into effect across Europe, with the aim to give consumers more power and control over how their personal information is used. Complete the GDPR Survey

Tools of the trade – using online technology to help retail workers

Posted by: Ian Eckert Wed, 22 May 2019

No sector has seen greater impact from the third industrial revolution than retail, with daily stories of high street titans struggling to adapt their bricks and mortar businesses for the online age. But now, as Mental Health Week has put renewed focus on the human cost of this disruption, some of those same technologies are being harnessed to help the people most affected.

PPA Awards 2019 shortlist announced

Posted by: Shannon Dority Tue, 14 May 2019

We are delighted to announce that many of our clients have been nominated.

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