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Christie’s: Worldwide subscription and catalogue management using ADvance

At the heart of Christie’s catalogue publishing and distribution activities – which supports a £5.1 billion turnover auction business – is ADvance, our cloud-based audience management platform.

To read the full case study, download the attached document.

chrisites shop

chrisites shop

The decision to implement ADvance was taken in early 2013 to replace a “woefully inadequate system” with the system going live in November 2013. ADvance now provides a central portal for the coordination of all aspects of subscription management and catalogue distribution for Christie’s worldwide auction business. The new Christie’s online shop has allowed the Business Development department to independently manage the site without any input or support from the IT department. Online sales have increased dramatically by an average of 90% year on year since the introduction of the new shop.

Our professional ability to support the Christie’s business since the introduction of ADvance is beyond recognition. There has been an absolute step change in how we are able to deal with supporting our clients.”

Polly Knewstub, Head of International Business Development

It is fantastic to have such a high profile company making such great use of ADvance, in a sector that is so far removed from our typical publishers and membership clients. Publishing, whether digital or print, is now a key activity for so many companies and I hope that reflects the flexibility of our technology and validates our vision for a multi-channel audience management platform.”

Steve Feigen, CEO, Abacus

To read the full case study, download the document at the top of the page.

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