Actionable Engagement Metrics Webinar
The second webinar in our four-part series showcases the most popular client presentation from our 2018 Client Day. Adam Brownsell, Publisher of Chemistry World at the Royal Society of Chemistry, gives a step-by-step guide on how to develop actionable customer and member engagement metrics.
In this on-demand webinar, Adam demonstrates how he has used the Webvision and ADvance platforms, along with other integrated systems, to develop a powerful measurement for user engagement. Adam also suggests some techniques to consider when it comes to increasing customer engagement, including content accessibility, personalised messaging and access management threshold testing.
In addition to the webinar, you can also found out more by downloading our Chemistry World Case Study.