As the 25 May 2018 deadline approaches, businesses face significant challenges to ensure their customer data, systems and processes comply with the more stringent regulation. However, for true customer-centric organisations, the new responsibilities will trigger long-term benefits of increased customer engagement, loyalty, and revenue growth.
New client, Boat International Media, has completed its move onto ADvance to provide a full subscription management, customer services and fulfilment bureau operation.
The digital revolution has radically changed the relationship between consumers and businesses by creating a world where a competitor is never more than a click away. So consistently delivering a positive customer experience – both online and offline – is fundamental to commercial success.
For the ninth year running, Abacus clients have scooped the top awards at the PPA at the Grosvenor Hotel.