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UBM Built Environment: Award-winning multichannel strategy driven by Webvision

Today Webvision sits at the heart of UBM Built Environment’s digital business. Initially, it provided an online publishing solution for the company’s industry-leading print titles.

Individually branded web sites were complemented by Dispatch for email management and Marketplace to handle directories. And in 2011 with the launch of UBM Built Environment’s mobile strategy, Webvision began managing and delivering content for mobile web sites, for an iPhone app and most recently for tablets.

Paul Dominguez, Head of Digital, UBM Built Environment:  

“It is absolutely key to have a single tool at the centre of our digital activity.  Our job is to focus on content creation and distribution.   Webvision enables us to create a single piece of content which is sent, immediately and automatically in the correct format, to one, some or all of the different platforms, allowing us to concentrate on the quality of our content without worrying about how it is delivered to the audience, providing confidence in our workflows.”

The business of UBM Built Environment

UBM Built Environment now comprises three divisions. The company’s media business consists of four industry-leading, award-winning titles: Property Week, Building, Building Design, and TTG. These underpin a rapidly growing Events division which recently saw a multi-million pound investment in the Ecobuild brand. The third division, Client Solutions, offers tailor-made marketing programmes to its customers. Consulting with customers, Client Solutions designs a portfolio of targeted activities which might include apps, bespoke emails, reader panels and surveys, as well as different content solutions across print, mobile or web platforms.

The Abacus eMedia Webvision content management system is responsible for delivering digital content for all three UBM Built Environment divisions.

Moving to mobile

UBM’s mobile strategy was conceived in 2011, primarily with the aim of increasing content accessibility and growing subscriber reach for increased revenue yields. The mobile web site, designed by Abacus eMedia, went live first, followed by an iPhone app in the autumn of that year. Both are fed all their content by Webvision.

Read more about the Webvision multichannel platform in our case study.