Tag : print fulfillment
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Centaur Media completes move to ADvance Audience Development Platform
After a six-month phased migration project, leading B2B publisher Centaur Media Plc has completed its move to Abacus’ ADvance platform.
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Centaur adopts ADvance audience development platform
Centaur Media has chosen Abacus’ innovative ADvance platform to run its circulation and fulfilment activities as well as to provide a complete customer view across the group’s portfolio of digital, print and face to face products.
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5 ways Audience Development can drive your business
The internet, iPads and smartphones have liberated information in new, and often unexpected, ways. Publishers now have the opportunity to sell highly tailored subscription services, slicing and dicing existing content for audiences that are defined by both traditional brand loyalties and by entirely new information demands.
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Abacus acquires Alliance Media
Leading digital publishing platform supplier Abacus has completed its acquisition of the subscription, fulfilment and direct marketing consultancy Alliance Media.
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Customer Direct 2010: Subscriptions & Beyond
Date: Wednesday 10th NovemberLocation: The Brewery, EC1
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Ian Eckert on the ‘data goldmine’ & actionable intelligence
Ian Eckert, Director at Abacus is speaking at AOP’s Driving Revenue through Data Forum on 8 September. These are his views on how publishers should be using and making money from data ahead of next week’s event.
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Circulation management and marketing for Centaur
Abacus has designed and built a web-based facility for Centaur Circulation to handle registration for a number of the company’s controlled circulation titles, opt-out email data and marketing campaigns.
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