PubExpo
Why not make time to visit the UK’s only multi-platform publishing show - Publishing and Media Expo - where we will be showing our new cloud-based audience development ADvance platform. ADvance has been specifically created by Abacus to support modern multimedia publishing businesses. It securely handles all aspects of subscription and audience management across both print and online activities in a single coordinated database. Fulfilment, the management of all subscriber transactions and the marketing and monetising of that audience database are all handled by ADvance. ADvance allows publishers to retake control of their own audience data - and use it however they choose to reap the maximum commercial rewards for their business.
The free seminar programme is packed with innovation and ideas from industry-leading experts, so why not come down either day to hear Ian Eckert speak in the Audience and Data theatre -
Tuesday 26th February
11.10 - 11.50 Big Data #1: How Can Publishers Adapt?
Publishing is becoming increasingly data-driven. From linked data and data-rich content to advanced audience data analysis and monetisation, the skills and practices of publishers are fundamentally changing. Also, new revenue opportunities exist with marketing services. This session sets out the new imperatives.
SPEAKERS: John Baker, MD, Digirati; Brett Keirstead, VP of Sales, Knowledge Marketing; Ian Eckert, Abacus
Wednesday 27th February
15.10 - 15.50 Cloud Atlas: Mapping a route in the ether
What has happened up there in the Cloud in the last year? We take stock of new developments, new apps and new opportunities for publishers.
SPEAKERS: Mark Pratt, Vice President, Business Development, Metropublisher; Ian Eckert, Abacus; plus more to be announced.
We will also be on hand to discuss our content management solutions driving digital across the publishing industry for desktop, mobile, tablet and print.
