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Abacus announces new logo and brand identity

As part of Abacus’ ongoing commitment to review, maintain and improve the quality of services we offer to our clients, we are happy to unveil our updated brand identity.

abacus stationery

abacus stationery

Our refreshed logo and simplified company name ‘Abacus’ reflects the continuing evolution and growth of the business since its founding in 1978.

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Abacus is an award-winning Software as a Service (SaaS) provider, with over 20 years of digital transformation experience. We help brands and communities grow engagement and revenue with personalised digital experiences and offers. Our specialist platforms and services manage digital content, websites, paywalls and subscription bureaux for the media sector, membership bodies, financial services and retail and also provide sophisticated Single Customer View and membership engagement functionality for major professional institutions and brands.

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