Abacus is proud to be the Member Experience Sponsor for Membership Excellence 2016. The full-day conference will take place on Thursday 21 April at the Victoria Park Plaza Hotel.
Ian Eckert, Managing Director of Audience Development at Abacus, will be speaking in the Keynotes Sessions at 12:30 pm. In his session, Membership Publications of Tomorrow: Engaging More, Costing Less & Generating More Income, Ian will deliver the following learning outcomes:
- The process of enhancing member engagement and delivering targeted content/member benefits
- The importance of having the right tools/platforms in place
- Internal process re-engineering to ensure membership success
Providing a valuable and engaging member experience remains a top priority for all membership organisations and associations, but there is no doubt the disruption caused by the growth in digital technology has presented a challenge in delivering this effectively.
A common trend we have seen with our member organisation and association clients is that their members are no longer satisfied with just being a ‘member’ anymore; they want to receive a personalised experience that provides them value for their time and money. We now live in a world where we are all more connected and informed than ever before and your members are interacting with you just like they would with any mainstream brand. So how can organisations remain relevant to their members and provide the levels of engagement they are expecting?
Membership Excellence 2016
To read the rest of the blog post, please visit the Memberwise Blog.
We will be at Stand 6 to discuss our technology solutions that can help our clients provide an engaging experience for their members. We will also be on hand to discuss our brand new Webvision Cloud Customer Experience Management Platform, bringing together the very best of our software into one; comprising a professional mobile-friendly website,an enterprise-class CMS and a market-leading audience engagement database – all in the cloud. It has been designed for organisations of all sizes that need to provide their audience with a relevant and engaging digital experience across all devices, at an affordable price. If you are attending this event, why not stop by and say hello, we’d love to talk to you.
Find out more about Membership Excellence and register for tickets.