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Abacus at PPA Customer Direct 2011

Customer Direct 2011: Subscriptions & Beyond is the flagship event of the PPA’s Customer Direct Marketing group. The event compromises a full day conference and evening awards ceremony, and is a must for anyone involved in subscriptions, circulation or one-to-one marketing.

Abacus is excited to be a key sponsor of this event and will be on hand to show an exclusive preview of ADvance - the new cloud-based Audience Development platform that puts the media owner back in control of their customer data.

The conference will feature a diverse range of speakers, looking at all aspects of direct marketing in a selection of interactive and informative sessions.

The awards are designed to celebrate and reward excellence in all aspects of subscriptions marketing and are established as a showcase of the most innovative magazine marketing practices in the UK.

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