Abacus is proud to be supporting this ‘must-attend event’ for multi-platform digital content and data providers. The PPA’s annual conference for digital publishing sets out to explore the fast-changing nature of successful technologies and strategies in the business with over 200 members of the industry scheduled to attend. The full-day conference will explore the technologies and strategies necessary for continuing success in the industry. Topics to be covered at the conference include global digital data integration and innovation, using data visualization to enhance services and presentations from successful case studies demonstrating their own rise in the market.
Ian Eckert, Director at Abacus, will lead a discussion on ‘actionable intelligence’. He will explore the process of gathering data in relation to audience behaviour across multiple platforms. The data gathered establishes a complete customer overview where decision making can be based on fact. He will also explore how this data can provide accurate information for driving brand and product development further into the market.
Other speakers on the day include Duncan Painter (CEO, Top Right Group), Neelay Patel (VP of Commercial Product and Strategy, Economist Digital), and Mark Schlageter (MD, Thomson Reuters).
For more information on the event, please visit PPA Digital Conference.