Abacus is proud to sponsor this year’s Customer Direct 2012 Conference and Awards.
This conference will look at a wide range of issues and opportunities around the topic of direct marketing providing two streams for delegates to choose from, ‘Strategic’ and ‘Back to Basics.’ It will be taking a look at both the direction the industry is heading and optimizing pre-existing tactics such as app subscription, multi-platform copywriting, email marketing and customer engagement.
Abacus will be on hand at the conference to discuss Audience Development and the benefits of ADvance our new audience development technology. ADvance puts publishers in the driving seat of their data while simultaneously expanding their existing business and taking advantage of exciting new opportunities. The data ADvance provides enables up- and cross-selling between brands and channels while cutting fulfilment bureau costs.
The awards are designed to celebrate and reward excellence in all aspects of subscriptions marketing and are established as a showcase of the most innovative magazine marketing practices in the UK. We are proud to sponsor this year’s Customer Retention Strategy Award.