Abacus is proud to sponsor this year’s Customer Direct 2013 Conference and Awards.
This conference will look at a wide range of issues and opportunities around the topic of direct subscriptions marketing, providing two streams for delegates to choose from, ‘Strategic’ and ‘Back to Basics.’ It will be taking a look at both the direction the industry is heading and optimizing pre-existing tactics such as international subscriptions, effective multi-platform strategy, digital marketing and customer engagement.
Ian Eckert, Managing Director of Audience Development at Abacus, will be speaking at the 14:45 pm Strategic session entitled Driving Data…..Driving Profits. Along with Andrew Golby (Publishing Director for What Car?, Haymarket Media Group), Jess Burney (Director Enterprise – CRM & Subscriptions, Immediate Media Co.) and Emma Davis (Senior Direct Marketing Manager, Immediate Media Co.), they will explore and demonstrate how subscription marketers can use their own data to not only increase profits, but create new revenue opportunities.
The awards are designed to celebrate and reward excellence in all aspects of subscriptions marketing within the publishing industry and are established as a showcase of the most innovative magazine marketing practices in the UK. We are proud to sponsor this year’s Customer Retention Strategy of the Year Award.