Abacus is proud to be sponsoring this year’s TheMediaBriefing’s Publishing Technologies market briefing. This half-day event will focus on the key technology issues currently facing publishers across the industry, namely multichannel publishing to support digital (desktop, mobile, tablet) and print, and the various system integration challenges presented by joining up other back-office technology (CRM, ESP’s, user data and fulfilment payment systems).
Ian Eckert, Director at Abacus, will be speaking about UBM’s award-winning approach to multichannel digital publishing using Abacus’ Webvision CMS platform, and will consider some of the integration touch points required in the makeup of today’s digital infrastructure. Ian brings an interesting perspective to the argument around build or buy, having spent many years on both sides of the fence, formally as Internet Director for TSL Education and CMPi (aka UBM).
Other speakers on the day include Kate Mayfield (Managing Director, 70 Fathoms), Paul Lomax (CTO & Digital Product Development, Dennis Publishing), and Ken Cooke (Marketing Director RMAI, Incisive Media).
If you would to attend, please visit the Publishing Technologies website to register and use the code DMSSPO to receive a 20% discount on the delegate rate.
