After being purely a print brand for over 15 years, Dennis Publishing made the decision to take the brand digital. This involved a highly comprehensive, innovative and strategic campaign to bring not only existing customers, but new subscribers to the pioneering launch of The Week for iPad. The groundbreaking digital strategy has led to an exceptional year in growth and prosperity for the team at The Week and Dennis Publishing.
Abacus would also like to congratulate Conde Nast Publications’ The Tatler for winning the Direct Mail Campaign of the Year. The judges commented on the creativity of the campaign, stating that it was ‘a comprehensive direct mail campaign that was highly successful in terms of response and cost per acquisition’.