The Top 100 Digital Agencies 2014 lists the UK’s top 100 digital marketing, design & build and technical agencies. For the second year in a row, the rankings were based on the income they earned from digital media activities in the UK. For the purposes of the Top 100, income is defined as money that agencies retain from clients after any bought-in third-party costs, such as media, production or hosting, have been paid. E-consultancy believes that this is a better indicator than overall turnover of what an agency’s digital expertise is worth.
E-consultancy CEO Ashley Friedlein states that ‘the frontier for brands is how to craft customer experiences that appear seamless, while taking full advantage of new technologies and emerging customer behaviours.’ The report this year focused on the customer experience and the increasing need to ‘the ‘true’ technologies that help their brands develop that ultimate customer experiences their customers really want’ if they wish to survive in the digital era. To be placed in the top 100 against some of the industry’s biggest companies is a great achievement and honour for Abacus. This year, Abacus has continued to grow and evolve to keep up with the ever-changing industry. Not only did we place in the Top 100, we also placed 20th for the Top Agencies in the Design & Build category.
“the ‘true’ technologies that help their brands develop that ultimate customer experiences their customers really want”
2014 has been an exciting year so far for Abacus, with a growing number of new clients adopting both our Webvision CMS and ADvance audience development platforms. We also have some exciting prospects and projects in the works with member organisations.
We would like to thank E-consultancy and Centaur for all their work in compiling this table and report, and we look forward to improving our position in 2015!
Full details of The Top 100 Digital Agencies 2014 can be download from the Econsultancy site.