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ADvance makes a splash at back-to-back events as Big Data takes centre stage

Its been a busy fortnight for Abacus and Ian Eckert, exhibiting and speaking respectively, at Paywall Strategies and PubExpo at Earls Court.

Our message was clear – we believe ADvance is the answer to many a problem publishers face. ‘Big Data’ was the theme for Ian’s presentations, with a different focus for each audience.

Paywall Strategies– a young conference in its second year with big growth plans – focused on the deeper arguments around the topical subject of paid content and access control models, exploring content, pricing, strategy and technology, the latter of which Abacus has been at the vanguard of for some years now.

Ian shared the podium with the editor of The Times Digital, the Head of Content Lloyd’s List, UBM’s digital director Phil Clark, and the newly formed Immediate Media’s MD Duncan Tickell, and demonstrated the critical role Big Data plays in the product development lifecycle using Briefing Media’s newly acquired business Farmers Guardian as a case study – much to Neil Thackeray’s amusement – but more importantly underlining the potential of the ADvance technology.

“I think I would like to see that data about Farmers Guardian! @abacusemedia #Paywalls12”


You can see Ian’s presentation at Paywall Strategies 2012 below:

Also watch Paywall Strategies 2012 highlights and Ian being interviewed about the importance of paywalls below:

PubExpo– a long established exhibition on a bigger scale co-located with Technology for Marketing – took a much broader approach to the many subjects and issues publishers face, providing a cross-section of suppliers promoting their own ideas and solutions, and an excellent programme of practical seminars throughout the two days. Ian opened up the Big Data argument in the Audience theatre looking at examples of how ADvance– our new cloud-based audience development technology – can be used to synchronize all audience and customer data touch points into a single system to provide real actionable intelligence.

“Like the potential of @abacusemedia new advance audience management system, find out who your audience are and what they are doing #pe2012”


Watch Ian’s presentation at PubExpo 2012 below:

Both events were buzzing and well attended, which is a clear sign that the industry is alive and fighting back against the backdrop of global economic uncertainty. It’s not all doom and gloom!



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