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ArtReview adopts ADvance audience development platform

New client, ArtReview, has chosen Abacus’ ground-breaking ADvance platform to create a complete customer view of their international database in order to expand their business in both print and digital.

ADvance is our innovative cloud-based audience development platform designed to support modern multi-media publishing businesses.  It securely combines and supports all aspects of subscription and audience management, product management and e-commerce, gatekeeping and access control, into a single coordinated system. Its fully integrated audience database not only provides a complete customer view of a user record, but also facilitates the collection of detailed demographic data.

ArtReview has been dedicated to expanding the audience and appreciation of contemporary art since 1949.  Their main publication, Art Review Magazine, is one of the world’s leading international contemporary art magazines featuring a wide variety of topics and discussions aimed at both a general and specialist audience.

Using business intelligence and analytical tools, ArtReview will be able to utilise demographic data - such as geographic, job type, and/or personal interest – to identify specific behavioural patterns. This data will provide powerful insights for rapidly developing new and existing products (both on and offline) along with the ability to highly target and accurately market to their audience.  With ADvance, ArtReview will have the tools to pursue its’ goal of expanding as a brand both in digital and print publishing.


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