Customer Direct 2010: Subscriptions & Beyond is the flagship event of the PPA’s Customer Direct Marketing group. The event comprises a full day conference and evening awards ceremony, and is a must for anyone involved in subscriptions, circulation or one-to-one marketing.
The conference will include a diverse range of speakers, looking at all aspects of direct marketing in a selection of interactive and informative sessions.
The awards are designed to celebrate and reward excellence in all aspects of subscriptions marketing and are established as a showcase of the most innovative magazine marketing practices in the UK.
Abacus is thrilled to be a key sponsor of this event and will be unveiling an exciting new business initiative – Audience Development– which we want to shout about.
We have worked closely with the media sector for over 30 years and we understand the problems that publishers face. Knowing your customer interests and behaviour, content consumption and buying patterns is critical to sustaining and growing your business, but this is all too often where information is lacking and the back office systems breakdown.
Abacus is working closely with a selection of publishers on a suite of audience development tools to try and combat these challenges and improve the customer experience whilst providing the publisher with joined-up, actionable intelligence.