The new site, powered by the company’s multichannel CMS, Webvision v3, is the first of several EMAP websites which will be redeveloped by Abacus.
Containing a wealth of constantly updated news, views, trends and interviews, Drapers incorporates powerful and intelligent search functionality using Autonomy’s world-leading software (IDOL v7), which has been integrated into the overall solution. Job feeds are provided by Madgex, and again these have been seamlessly integrated into the website’s functionality by Abacus.
User involvement in the new site is being encouraged with blogs and a community section integrating Drapers’ Facebook user group and Twitter feed, plus the opportunity to subscribe to regular email newsletters with content which is specific to different sectors of the industry.
The design produced by Abacus features a contemporary modern approach, allowing the use of bold graphics, full-length images, video, and picture galleries so Drapers track the new catwalk trends from all the leading industry fashion shows.