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Faversham House completes migration to ADvance audience development platform

Independent media company and publisher, Faversham House, becomes Abacus’ latest client to complete the move to the ADvance platform.

ADvance is our ground-breaking cloud-based audience development platform, designed to support all aspects of modern multi-channel publishing. By combining the core functions of traditional subscription and circulation fulfilment systems with a modern-day need to manage digital and online channels through e-commerce, ADvance provides the tools for rapid product development and fulfilment via a single web-based platform. The fully integrated audience database provides a customer view of a record including detailed demographics, subscriptions, event attendance/registration and purchase history, and web activity. ADvance is able to support a truly data-driven product development cycle capturing real-time metrics captured from both online and offline customer transactions.

Faversham House was founded in 1960 as a controlled circulation publishing house. Today, they specialise in B2B magazines, exhibitions and conferences for the water, energy, sustainability and visual communications market with popular publications that include Utility Week, Sustainable Business and The Energy Supply Handbook. Their main objective is to make valuable connections between suppliers and consumers in these markets and deliver high-quality insight for better business decision making.

Using ADvance’s business intelligence functionality, Faversham House will be able to analyse their audience in real time and generate reports that will provide actionable insight. Faversham House will be taking full advantage of the modular nature of ADvance by utilising Abacus’ professional services in tandem with their own knowledgeable and highly skilled in-house team.


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