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GDPR 1 Year Later - Survey Results

It has been a year since the GDPR legislation came into effect across Europe, with the aim to give consumers more power and control over how their personal information is used. We recently asked through an anonymous survey how businesses were getting on since the legislation came into effect. 

The results found that for the most part businesses did see a decrease in their data volume, but an overall improvement of its quality. While we can all agree that preparing for GDPR had its many headaches, the legislation has proven to be beneficial to many different industries. Below are the results from our survey. Do you agree with the findings?

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1. On a scale of 0 to 5, with 0 being not at all and 5 being extremely significant, please rate the following. The impact of GDPR on:

Your overall business:

Table 1.1

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Your marketing activities:

Table 1.2

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The commercial value of your data:

Table 1.3

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2. Since GDPR came into force, would you say that the volume of your data available for internal/first party marketing has:

Table 2

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3. Since GDPR came into force, would you say that the volume of your data available for third party marketing has:

Table 3

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4. Since GDPR came into force would you say that the overall quality of your data has:

Table 4

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5. Since GDPR came into force would you say that your understanding of your data has:

Table 5

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6. In regards to the steps you took in relation to compliance with GDPR legislation would you say that in regards to your competitors you are now:

Table 6

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7. On a scale of 0 to 5, with 0 being extremely detrimental and 5 being extremely beneficial, please rate the impact of GDPR on your industry:

Table 7

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8. What industry do you work in?

Table 8

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9. What is the primary are of focus of your role?

Table 9

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10. What legal basis do you use to collect and process data?

Numbers reflect the number of times each option was selected.

Table 10

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Percentage of respondents who use more than one: 86%


11. Any other comments around GDPR?

Our business was already risk averse this has sent that into overdrive. Projects are paralysed behind the single person burdened with looking after GDPR”

It needs to be used as a framework for what we do rather than the driver of what we do”

A typical EU non-sense”