Webvision Cloud’s comprehensive access management and database capabilities allow IBI to collect valuable user information over time, giving better insight into their audience. This will allow them to simultaneously engage with their audience by being able to deliver highly personalised and targeted content, marketing and advertising across all devices, as well as provide new opportunities to grow digital revenue streams. IBI is also using Abacus’ professional bureau services for print and digital subscriptions fulfilment and customer service management.
IBI is the international leisure marine industry’s most trusted news and intelligence source. For more than 50 years, the publication covers the latest new products, company financials, boat show reviews and equipment sector reports, that are invaluable resources for anyone involved in the business of boating.
At Abacus, our ethos is to build flexible and adaptable technology that is fit for purpose, continuously evolving, and future-proofed. If you are looking to upgrade your website, CMS and complement it with a fully-integrated audience management database, we have a winning proposition in Webvision Cloud.
For more information about our customer experience technology please contact us at 02077669810 or firstname.lastname@example.org