The new site features easier navigation, more powerful search functionality, an extensive Jobs section and a wealth of new content broken down into News, Opinion and Features. The Data section includes details of industry research, statistics and trends to help NMA visitors gain valuable information for their interactive media and marketing businesses. This section of the site will be further developed with the addition of tools to help visitors analyse the data to meet their own needs. In addition, in the forthcoming months, blogging from the editorial team and selected industry figures, integrated Twitter feeds and video content, will all be incorporated into the new site.
Abacus’ designers have sought to strengthen the NMA brand by enchaining the colour palette and increasing the prominence of the well-known and well-established logo. The new scrolling Flash graphic at the top of the page is designed to reflect the magazine’s personality and editorial opinion