Newsquest has been a Webvision CMS client since 2007 when five of its B2B titles adopted the platform. The publisher made the decision to upgrade these titles to our Webvision Cloud platform along with B2C title The Strad and migrating Boxing News onto ADvance. Upgrading to our cloud platforms provides Newsquest with the benefits of being on a low-risk fully managed platform that is continuously updated with new features and functionalities that can extend its business capabilities. Newsquest is also using Abacus’ professional bureau services for print and digital subscriptions fulfilment and customer service management.
boxing news subs
Our platform’s comprehensive customer identity and access management, and database management capabilities give Newsquest the ability to seamlessly develop and increase its digital subscription offerings, and collect valuable GDPR compliant user information over time. This gives them deeper insight into their audience, which can be used to deliver highly personalised and targeted content and marketing, advertising, as well as identify new digital product development opportunities. The new sites also provide a commercial platform for Newsquest to increase the value of its content through digital advertising and sponsorship revenue.
At Abacus, our ethos is to build flexible and adaptable technology that is fit for purpose, continuously evolving, and future-proofed. For more information, please get in touch.