Participating agencies can use a web-based, self-service system to upload digital assets – including video and audio files – and have the opportunity to respond to comments on their work. The site currently includes details for the 100 leading strategic creative agencies.
Pitch combines functionality from the Webvision v3 platform and our Marketplace directory product, together with integrated video streaming from Vyoo. To ensure the quality and validity of the feedback the site is only available to existing Marketing Week subscribers, so the system also incorporates Abacus’ latest content access and paywall technology linked directly to Centaur’s customer database.
The site is edited by former Marketing Week deputy editor Sonoo Singh and also includes news, commentary and analysis on the sector as well as the influential Agency Reputation survey.
Publisher Declan Gough says he already has plans in place to expand the service to include digital, integrated and media agencies with sites for PR and research agencies to follow.
“We chose the Abacus solution because it utilises standard products already implemented across the business and puts them to work in an innovative and creative way. We worked particularly closely with the Abacus creative team to get exactly the right look and feel for this acutely design-conscious audience. We are very excited about the launch of Pitch and look forward to rolling the concept out across other sectors of the Centaur portfolio.”