Segmentation and Engagement Cycle
Segmentation is not only a powerful tool, but an essential process for effective targeting to improving engagement. It allows you to connect with the right part of your audience with the right offer and message at the right time. When done properly, you see better overall engagement metrics (opens, click, purchases, etc). In order to do this, you need to understand your audience and be able to quickly update your offerings and messages to meet their needs. And because your audience continues to evolve, this process is ongoing. In this infographic, we provide steps and tips to consider when segmenting your audience to effectively market your products and services and see the greatest potential of return.