Webvision Cloud has provided Ultima Media with the platform to transform its business model. The comprehensive customer and subscription management data capabilities provide the tools to implement a mixed revenue model that suits the audience for each of their brands. The new sites provide the publisher with a commercial platform to increase the value of their content through digital advertising and sponsorship revenue, which includes native advertising and microsites. Being on a fully managed SaaS platform that is continuously updated with new features and functionalities gives their staff the benefit of full control of the audience engagement, monetisation, and the production process, providing them with the tools to extend their business capabilities. Webvision Cloud was also integrated with Ultima’s existing internal systems – Workbooks CRM and Gatormail ESP – to synchronise their audience data to ensure a seamless user experience.
At Abacus, our ethos is to build flexible and adaptable technology that is fit for purpose, continuously evolving, and future-proofed. If you are looking to upgrade your website, CMS and complement it with a fully-integrated audience management database, we have a winning proposition in Webvision Cloud.
For more information about our customer experience technology please contact us at 02077669810 or firstname.lastname@example.org