MEED offers three access levels to visitors: free, registered and subscription, the latter being offered as part of a bundled package including a weekly magazine. Registered users can access a selection of subscription stories (Editor’s Choice) on the site to get a flavour of the benefits of subscribing.
In addition to the new paywall, the site developed by Abacus for MEED also features Autonomy IDOL for intelligent, context-based search and related content, and Dispatch for the management and distribution of email newsletters.
MEED has a highly-regarded status in the marketplace, having been providing business intelligence on the Middle East since 1957. The website and associated magazine delivers news, exclusive in-depth features, comprehensive data and analysis and market-leading special reports, as well as the latest tender and contract awards. The MEED model provides an excellent illustration of EMAP’s view that readers will be willing to pay for quality content and value-added services which are highly targeted towards their specific interests.