Graham Ruddick, Digital Marketing Director, EMAP Inform: “It is extraordinary that eight such sophisticated sites have gone live, to the day, in such a short timescale. We have developed a great partnership with Abacus and they have done an excellent job from start to finish.”
Early in 2008 Emap Inform recognised that their previous content management system did not put them in the best place to handle the company’s growing digital presence. Jeff Leslie, Digital Technology Director at EMAP Inform: “Regrettably, although the product had interesting functionality that allowed sites to be replicated, it was difficult to make changes and there was little additional off-the-shelf functionality that we could benefit from.
“The decision was taken in July 2008 that EMAP Inform would adopt the Webvision v3 product from Abacus. Our editorial staff could talk to Abacus, and they were all speaking the same language, without need for translation which for us represented a huge plus. Added to this, Webvision v3 just worked out of the box, could be integrated with other products, and it did almost exactly what we wanted it to do.”
Webvision v3 has been integrated with the Autonomy IDOL product to provide powerful and intelligent search functionality, whilst integrated recruitment services are powered by Madgex.
According to Graham Ruddick, the implementation of Webvision v3 and the launch of the new sites have resulted in “a lot of differences - without exception each site that has launched to date has done better in terms of search, traffic and return visitors.”
